Archive for July, 2008

How I Negotiated Cheap Advertising Rates

Posted on July 24th, 2008.

Hi Everyone, 
Recently I was driving down a busy main road and noticed a very effective electronic billboard that caught my attention. I’ve never tested billboard advertising myself, so I thought I should atleast find out the pricing.
After speaking to the advertising sales guy for the billboard, and finding out that they charge $1400 p/month, I decided [...]

Free Advertising Offer…

Posted on July 20th, 2008.

Hi Everyone,
 Here is an email from a business card display owner in New Zealand… Any suggestions for him before I answer it?
“Hello Dean,

Sorry to intrude into your space with this email. I could not find a way to post this message on your website.
I own a Business Card display business in Auckland, New Zealand since [...]

Is Sending Out 1000’s of Flyers a Good Way to Test the Business First?

Posted on July 6th, 2008.

Hi Everyone,
 Sorry I haven’t posted over the last 3 weeks, just been flat out with my business at the moment… but I have managed to answer all your emails (Please email me if you didn’t get a response for some reason).
One of the emails I recently got was from someone wanting to ‘test the water’ before buying displays. His [...]