Advertising Billboard that Rolls Out of a Pen

Posted on December 11th, 2007.

I saw an interesting advertising idea today that was very unique!

Picture for a moment those window blinds that roll down from the top… the ones you simply pull down and roll back up? What I saw today was a mini advertising billboard that rolled out of a pen in the same fashion you would pull down a window blind! It was spring loaded so it automatically rolled itself back into the pen… very effective… it certainly got me curious what this pen was all about. You can’t help yourself but pull it out and read it. This particular advertisement was advertising a design company.

If you own a business and looking for an effective way to advertise, this could be it. People are sitting there literally holding your advertisement in their hand… and not only that, it’s one of those things you show people for a matter of conversation.

Cool idea!

Dean

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