Hi Everyone,
Dana just brought up an objection he got from an advertiser regarding higher gas prices as an ‘excuse’ or ‘objection’ when selling advertising in his business card displays. Here’s the link to the post with my response…
‘Higher Gas Prices - Excuse’
Dean
Hi Everyone,
Recently a few people have emailed their sales letters to look at, and each one of them was missing something! Below you will find examples of how to write a ‘call to action’… just adapt them to your specific advertising needs.
Have a look at your current sales letters again. What do they all have at the very end […]
Hi Everyone,
Currently i’m in the final stages of putting together a new business, and as part of the process, i’ve been digging as deep as possible into the market research to find EVERY possible objection i’m going to get from every different ‘marketing angle’ that I intend to execute.
It’s been interesting, because in the past i’ve forged […]
Recently I was faced with an objection that I hadn’t encountered for a while, but I got it right and I got the sale. For those of you who sell business opportunities, this one is more so for you… but anyone in sales should read this because it may come up for you in a […]
Read Full Post | Make a Comment ( None so far )Hi Everyone,
The most costly mistake in sales and advertising that anyone can make is not doing research on the best ways to answer sales objections. Some people don’t even have a simple comeback prepared for the most simple objections like ”I’d like to think about it”. Like any other profession, you need to study and take it seriously…it’s not a […]
Any outdoor advertising business should offer guarantees where possible. Your business card display is a form of outdoor advertising, so what do you have in place to put the buyer at ease?
When you speak to a business owner about your advertising idea, you need to eliminate objections where possible, and offering a strong guarantee is […]
This is why you need to have a follow-up procedure as plan B. If you don’t have a follow up system, then the least you can do is send them an email when you get home saying thanks…along with a free gift. So what do you think that free gift could be? My suggestion would […]
Read Full Post | Make a Comment ( None so far )How to sell advertising - I’ve put together a detailed 24 point checklist of what people are actually buying from you when you offer them an advertising deal in your displays. Here’s what you need to do to maximize what I have here…
When you read each bullet point, STOP at the end of it and ask […]
Do you worry about rejection? Does the thought of approaching a potential advertising client make your stomach turn to jelly? Don’t know exactly what you’re going to say?
Well the answer for some of you will be “yes”…because the general nature of some of the emails I receive tells me so. This feeling is perfectly normal, […]
We all know how important it is to make a good ‘likeable’ first impression. You only have one chance to make a first impression. You’re also most likely aware how important it is to create a positive rapport as quick as possible.
What if you were ‘aware’ of an influential way to connect with a prospect you’ve never met prior?
Firstly, there is a technique […]
If you have read a good sales book, why not share the title with others! You can go ahead and do that right here…go on! Filling and locating business card dispensers is sales based, so any book suggestions on this topic would help!
Dean
In this section you will find interesting ways to assist ‘close deals’ into your business card dispensers, and refinements to your ’sales pitch’.
Dean
Get notified of any new posts on this forum!
LIVE How to Secure Biz Card Display Locations
Liked it here?
Why not try sites on the blogroll...
