My Personal Success Story and Small Business Marketing Manual

Business Card Manual 2007

This book is different from every other ‘grow your own business’ book you’ve ever read because you can make money much quicker than that.

1) Firstly, the majority of business books suggest to buy a business and build it up from there by following certain golden rules – nice idea, but i’m telling you that’s to slow.

2) Secondly, leveraging is the cornerstone of my business philosophy. It’s an expression used by the money-market, and i’m looking at using the same principle to multiply your energy and resources.

I’ve just thought bigger than most people. I’m going to tell you how I travelled the world, worked on luxury yachts, became a pilot – all when I appeared to have no direction in my life. Be in a hurry – buy a business that you can build quickly and sell. Buy a business that you can germinate quickly, let it spawn other licences and agencies that you can create.

As you can see, I write about being in a hurry because I am, and lots of my friends are in a hurry too. Why wait around, when you can shop around instead! Look around and you will see opportunities everywhere (If you can’t, you will after reading this book) – look at other enterprises and think of all the things those businesses aren’t doing – things that would immediately increase their turnover, They don’t have a list, they don’t have a newsletter, they don’t have a vision beyond their suburb, and they don’t see they could easily start a second business-within-the-business,

I wrote this book to break a few myths that I believe may be restricting you from reaching your success-potential. Firstly, a lot of people believe that you have to put in years and years of hard work in order to succeed. I’m trying to change people’s thinking because I enjoyed a fair degree of success by age 27. (And I’m not much older than that now!)

The second myth is that formal education somehow helps. Well it does and it doesn’t, it never beats experience and if you sit in classes long enough you’ll certainly learn the history and theories of business, but that won’t help you when you face the real cut and thrust of business life. I didn’t go to university.

Too many times you meet employees and business people who are super smart but their pay packet sure isn’t reflecting it, we’ve all experienced it at some point and I’m sure many of you can relate to this. This book offers you the solutions.

The outcome of this book is to show the average person how to take a product and comfortably build a business from home basically on a shoe-string budget. If you can work out ways to get a little bit bigger then keep repeating them, you will get bigger. This book demonstrates the seven essential steps that will show you how you can create a marketplace success from a standing start. I’m going to show you how to take a humble product and turn it into a winning business very simply, simply by following the basics of exactly how I’ve done it from home, just with my wife and no staff. And I’m going to show you how I invested $6000 into a business that went on to produce a substantial turnover in a very short period of time. And more importantly I’ve done it at a young age and I won’t say I failed school, I passed – but only just.

I’m going to make this book practical so that you can implement its principles straight away to point yourself in the right direction. And it’s not all about money either, I enjoy many hobbies and I live a full life, whereas some business people I’ve spoken to make a lot of money but they don’t have a life: they say to me, ‘I wish I had your life: it’s simple, it’s easy, it’s effective and you make enough money to keep life interesting’. So it’s not all about money, ideas and work, you also need to find a working lifestyle that suits your aspirations and comforts. It is more possible than you may think.

So many people have a good product idea and I’m sure they don’t know what to do with it. Maybe everyone reading this book could relate to that, I certainly can –how many times have you seen something and thought, ‘Wow there’s a niche market for that!’ but you don’t know what to do with it. It’s a common problem. Reading this book is going to give you a head start because I’m going to let everything go, word-for-word how I did it and exactly how I got through it and you will see that making good money is not actually that hard.

I’m talking about building a home-based business where you can make good quick money. But I do understand that it’s not for everybody. It takes time to develop.

Know-how is the only difference between someone who’s had a bit of success and someone who is not where they’d like to be. The ideas I’m going to give you enable you to take action straight away. They are also basic, easy-to-read but very powerful in the minds of somebody who is looking to take that step at the most basic level → and from that step, build on it!

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