Examples of How to Write a ‘Call to Action’

Posted on February 14th, 2008.

Hi Everyone,

Recently a few people have emailed their sales letters to look at, and each one of them was missing something! Below you will find examples of how to write a ‘call to action’… just adapt them to your specific advertising needs.

Have a look at your current sales letters again. What do they all have at the very end (or should have). That’s right. A “PS” and, according to some direct mail experts, a good PS can increase your results by up to 60%.

The reason is that some people go from the front page to the last to see who sent the letter and what it all costs and they always read the PS. Don’t ask me why, but we all like to read the PS, don’t we? Catch yourself next time you get a good letter!

So, it’s critical that you include a PS (or two), and your PS should:

• resell the reader on the biggest benefits you have to offer
• motivate them into action
• emphasise the price or terms you offer
• restate your guarantee
• restate bonuses or premiums you are offering
• and/or introduce an extra bonus or benefit

For Example . . .

“PS: The results you are about to learn and experience are so profound and powerful, I strongly advise that only experienced lifters and weight trainers send for this breakthrough information. Beginners may actually not be ready to gain such startling increases in strength and endurance. It could put your body into overdrive and over-charge it. With the ‘Power Burst Training Course’ the results are that startling.”

Or …

“PS: To get the three FREE Bonuses and the special introductory price you must call today. There is no risk to you with
the 100% money back guarantee. Call today on (259) …………..”

Or …

“PS: The “How to treat your sick children without drugs or surgery” course will make a huge difference to your children’s
health (and even yours). You risk nothing! You can have the course, including 2 videos, the workbook and the bonus book of Home Remedies, not for the original $149 but for only $67. You have a 12 month money back guarantee. But you must order within 10 days. Call (658) ……… today. Your children will be glad you did!”

The next step is up to you! Are you going to wish and hope your customers keep buying from you? Or, are you going to write yourself a sales letter and make it happen.

Stay out there!

Dean

PS. Read this letter again if you want to learn the secret to a higher response rate from your mailings