‘Free Advertising’ Clarification on Pg 37-39 of My Biz Card Manual

Posted on January 7th, 2008.

Hi Everyone,

For all who have purchased my quick start guide for business card displays operators, I would like to clarify what a section of the sample advertising message means…

Please go to the manual on pg 37-39 and identify the section where you read ‘Free Advertising’ (Sorry I can’t be too specific here because I don’t want to give the secret away to those who haven’t purchased yet). See it? Well a buyer of the manual from New Zealand emailed and asked me what this means exactly…

In a nutshell, offering ‘free advertising’ (in the context it’s written in the manual) is to get the phone ringing. When the client asks “What’s the free advertising offer?”, that’s when you can go into your pre-designed sales pitch. Basically, you are going to offer them 12 months advertising and the last month is free. So it’s not actually false advertising, it’s just an alternative angle that could work for you.

Once you’re on the phone to people, then you can take the call in whichever direction you like (see manual)… but the hardest part is to actually get the phone ringing in the first place! You’ll see how to get it ringing by reading the manual.

Feel free to ask manual questions here rather than email if possible.

Dean

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5 Responses to “‘Free Advertising’ Clarification on Pg 37-39 of My Biz Card Manual”

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Dean , I bought the manual .. I was hoping to find some templates for location agreements or advertising contract … how can we get these ?

Fahd
June 20th, 2008

Hi Fahd,

The supplier of your business card displays should have given you sample location agreements???

Dean

deanc
June 20th, 2008

I see , well i didnt buy any display yet , I am working with the display you gave me ..the one i won !
Dont you sell these templates separatlly ?

fahd
June 22nd, 2008

Ah hah… now I understand.

The reason I don’t sell advertising agreeements seperately is because they are actually a legal document. Although the agreements aren’t the type that are ‘high risk, high bearing’, it’s still up to you to set out your own terms and conditions at the end of the day.

Your business card display supplier should supply you with a basic template, but it’s up to you to tighten it up to your likings. You’ll also find that each advertising deal you do will require you to alter the agreement based on the conversation/deal you land with the businss owner on the day. Here’s a few examples of ’situations’ that you may need to add to your agreeement…

- They might agree to give you exclusive advertising rights to locate your display in their store.
- You might agree that they’ll be the only ‘taxi driver’ in the display
- The payment terms might be ‘paid monthly’, or ‘paid weekly’
- etc.etc.

Depending on what you negotiate with the advertiser will depend on what’s in your advertising agreement.

Dean

deanc
June 22nd, 2008

I see , I guess you r right ..every location may have different requirments. Thanks Dean

fahd
June 23rd, 2008