‘Free Advertising’ Clarification on Pg 37-39 of My Biz Card Manual

Posted on January 7th, 2008.

Hi Everyone,

For all who have purchased my quick start guide for business card displays operators, I would like to clarify what a section of the sample advertising message means…

Please go to the manual on pg 37-39 and identify the section where you read ‘Free Advertising’ (Sorry I can’t be too specific here because I don’t want to give the secret away to those who haven’t purchased yet). See it? Well a buyer of the manual from New Zealand emailed and asked me what this means exactly…

In a nutshell, offering ‘free advertising’ (in the context it’s written in the manual) is to get the phone ringing. When the client asks “What’s the free advertising offer?”, that’s when you can go into your pre-designed sales pitch. Basically, you are going to offer them 12 months advertising and the last month is free. So it’s not actually false advertising, it’s just an alternative angle that could work for you.

Once you’re on the phone to people, then you can take the call in whichever direction you like (see manual)… but the hardest part is to actually get the phone ringing in the first place! You’ll see how to get it ringing by reading the manual.

Feel free to ask manual questions here rather than email if possible.

Dean

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