Guarantees You Could Offer Advertisers.
In this section you will find ideas, thoughts and feedback on how to offer your advertisers guarantees to assist you to get them to agree to your offer. Guarantees are great to have in any business, and the business card display board advertising industry is no different.
Dean
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10 Responses to “Guarantees You Could Offer Advertisers.”
deanc
March 2nd, 2007
How to give a guarantee to your clients that 100, 200, 300 of their cards will be handed out is the first two months of advertising with you.
Let’s just say it takes you one month to get your display full of advertisers. Then you can get 200 envelopes and put one business card from each advertiser in the each envelope. So now you have 16, 32 different business cards in each envelope.
This will only take you a couple of hours to do…very simple.
From there, you put a small sticker on the front saying 15% off all service from businesses inside…just mention the words “business card displays” to validate the offer.
Then, you get yourself some excercise on the weekend by walking around to 200 homes in the area and putting the envelopes in letterboxes…easy!
Actually, more people would get the cards doing this…they would sort through all the cards to see if they can find any ‘treasure’ deals!
I am going to post this under packaging aswell…because it is a form of packaging up your offer also.
There you have it…a nice guarantee that should work a treat!
Dean
deanc
March 2nd, 2007
Exclusivity.
When people travel through life, they want to feel special from time to time…I certainly do. When you induce a feeling within someone that makes them feel special, they will be alot more open to what you are saying or proposing. (I’m sure you can think of a few examples that don’t relate to business card displays … right???).
By making someone feel a certain positive emotion, you create a chemical reaction within them that gets the ‘endorfins’ flowing…and this is exactly the moment people will open to what you are saying. Right after making them laugh is also another good moment to blast your offer to them for the same reason…the endorfins are flowing!
Back on track. So don’t you think that if you can make a client feel special by advertising with you, that your chances of getting the sale will increase? ABSOLUTELY!
You can do this by offering exclusivity in your displays. What massage thearapist is going to want 2 others from the same industry in your business card display dispenser along side them? No way!
The moral of the story … offering exclusivity to the client will increase your probabilites of making a sale. The only twist you might put on that is that they have to go in a minimum of 5-10 displays. If they say they just want to go in one of your business card dispensers, then go ahead and say “ok, for a 12 month contract”…and if they start hesitating….say “Ok, how about I ask your competitors”. Ok, maybe not so aggressive until you get a definate “no”, but you get the point.
Thoughts and feedback please.
Dean
deanc
March 6th, 2007
I absoulty agree Dean,
I been with my Family on March break vacation and when we stayed at a Hotel the first tine for this chain they did in fact made me feel special which they will received repeat business from me. Same with the business people I will be dealing with giving them special treatment or just making them feel better about themselves will want them to do more business with me in the future.
Will keep everyone posted on how it works out.
BTW ( Buy the way ) this is a graet idea here. Blogging….. makes everyone reading this get excited about the business their in with all the new and fresh ideas from all around the world.
devans1
devans1
March 6th, 2007
Good Points…the old man is getting some great ideas. I agree with the exclusivity but I am charging 50% for that exclusivity and so far I have had 2 not pay for the privilege. Got the order though at regular price. I got the order because I told them that they were “killing me and cutting my legs off”…and I simply said…”If I give you the exclusivity…will you give me a 12 month agreement?” BAM!…right that sucka up!
dmiles
dmiles2
March 9th, 2007
Everybody, please read dmiles2 post above…and then read it again.
Notice that he has turned a negative (client not taking the exclusivity) into a guilt trip that makes them feel bad…then BAM… he quickly moves in with a 12 month offer while their guard is down???
This is sales experience beaming through in Daves post, so add this into the your toolbox of techniques.
Really, don’t leave this message until you get your head completely around what I just said and what Dave said…it’s important to your bank account.
1) Make them an offer to get maximum money for you (Like Dave attemting 50% more)
2) Don’t act desperate…take your time in the sales process, just invoke a ‘feeling’ within them that makes them feel guilty like Dave did …only if they flinch at your price/offer to advertise in your business card display dispenser.
3) Then anticipate what is going to happen before it happens, that way you just move right in and offer (or down-sell) an ALTERNATIVE deal right away that is still a good deal for the both of you.
NOTE: If you are charging a high-end price, then you MUST be ready with plan B, and even plan C. You are doing the numbers remember, and maybe you will come across 5 businesses in a row that will accept your high price, and other times you may only get 2 out of 15 who will take it…you just never know.
Be ready at all times and know your offer…then deliver with conviction.
Thanks for the tip Dave.
Dean
deanc
March 9th, 2007
We attended a home show this weekend with many businesses offering their products and services. We first talked with them about what they had to offer which built rapport and then gave them a flyer and briefly described what we had to offer them & explained that we didn’t want to take up their valuable time at the show but would take their business card and contact them for a full presentation. Every person was very responsive…the door is now open.
veronica
April 23rd, 2007
Hello Dean,
Today I signed my 1st advertiser. A State Farm insurance agent.
We signed a $1,000 deal, and I’m giving him exclusivity for his business category.
My only concern with offering exclusivity is what happens if
the location owner has a friend or business associate who wants to get into that locations display, and the category is already taken.
Ex.. Say one of my restaurant locations wants to have their insurance agent in the display, and that agent wants in. Since my agreement with the State Farm guy gives him exclusivity for the insurance category, what should I do? Ask my guy if he’d rather move to another location? … tell the location owner that I appreciate the referral, but that category’s already taken?
I especially want to keep a great relationship with my location owners and would rather this not be an issue in the future.
I appreciate any feedback,
Dustin
Dustin
July 17th, 2008
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One thing we all like is a good guarantee with our purchases for certain items.
Put yourself in the shoes of an advertiser for one moment. If I came to you with an ‘unknown’ type of advertising method, wouldn’t you want some kind of certainty some how? Sure. Most people would.
Now although you can’t guarantee results with this type of business, you can do a couple of other things.
1) You could guarantee them that if they ever walk past the display and their card space is empty, then you will refund 100% of their money…no questions asked. This is just one guarantee you could offer.
2) what if….oh, have to leave for ten minutes…next idea following soon, i’ll publish this now incase I lose it.
Dean