Comments on: Are You Having Trouble Getting Advertising Customers? http://businesscarddisplays.info/how-to-get-advertising-customers.html Business Card Display Boards - Business Card Dispensers - Business Card Advertising Wed, 20 Aug 2008 11:49:04 +0000 http://wordpress.org/?v=2.1.2 By: Dustin http://businesscarddisplays.info/how-to-get-advertising-customers.html#comment-5225 Dustin Thu, 28 Feb 2008 00:17:08 +0000 http://businesscarddisplays.info/how-to-get-advertising-customers.html#comment-5225 <strong>Hi Dustin... please see answers below your paragraphs</strong> Hello Dean, If you would, I'd love to hear your feedback, and possibly get some coaching... My idea after receiving my 1st display was to first secure a location in town...let the location owner know that within 3-4 weeks I will have all the slots sold, then will mount the display once I have the advertisers onboard. <strong>### Good idea</strong> Once the location is signed, I will go sell the advertising spaces on 6 and 12 month contracts. 6 mo - $225 and 12 months at $365. This revenue will then be used for purchase of 10 displays. <strong>### Good low risk move, but it can also pose risks. Buying one display first has been talked about in the past on this blog, and you should only take this path of one display if you really can't afford any more. Having just one biz card display can cause you to <em>not take the business seriously</em>, which can defeat the whole purpose of buying the business in the first place.</strong> Here's two thoughts on how to sign businesses quickly seeing that I'm only starting with one display. (Hey, I can use all the percieved value I can muster here!) First, I'll sell each business on an exclusive deal, so that their buisness category is secured once they sign. (Creating scarcity and urgency here) <strong>### Agreed</strong> Second, I'll be very upfront with each advertiser, and let them know that within 2 months, I plan on having 10 displays up around town, and I "may" use their business card as fillers,<strong>(#Excellent idea)</strong> until I can sell each slot. I won't guarantee it, but this way each advertiser will gain additional exposure at no extra cost. I'm sure the advertisers would understand why I would do this being that this is a whole new advertising medium in my area. Once 10 displays are up and running, I'll simply replace the fillers with paying advertisers. <strong> ### Good idea to keep the display looking busy, but just make sure you leave one or two spaces that say 'ADVERTISE HERE' for lead generation purposes.</strong> That's my beginning strategy for now. Any input or suggestions would be great! Also, let me know if you'd like these types of messages sent to the forum rather than email. <strong>### This one is a good forum one, then everyone can see it. Anything about buying manuals or displays is best emailed to me directly.</strong> Thanks Dean, Dustin <strong>### My pleasure!</strong> Hi Dustin… please see answers below your paragraphs

Hello Dean,

If you would, I’d love to hear your feedback, and possibly get some coaching… My idea after receiving my 1st display was to first secure a location in town…let the location owner know that within 3-4 weeks I will have all the slots sold, then will mount the display once I have the advertisers onboard.
### Good idea

Once the location is signed, I will go sell the advertising spaces on 6 and 12 month contracts. 6 mo - $225 and 12 months at $365. This revenue will then be used for purchase of 10 displays.
### Good low risk move, but it can also pose risks. Buying one display first has been talked about in the past on this blog, and you should only take this path of one display if you really can’t afford any more. Having just one biz card display can cause you to not take the business seriously, which can defeat the whole purpose of buying the business in the first place.

Here’s two thoughts on how to sign businesses quickly seeing that I’m only starting with one display. (Hey, I can use all the percieved value I can muster here!)

First, I’ll sell each business on an exclusive deal, so that their buisness category is secured once they sign. (Creating scarcity and urgency here)
### Agreed

Second, I’ll be very upfront with each advertiser, and let them know that within 2 months, I plan on having 10 displays up around town, and I “may” use their business card as fillers,(#Excellent idea) until I can sell each slot. I won’t guarantee it, but this way each advertiser will gain additional exposure at no extra cost. I’m sure the advertisers would understand why I would do this being that this is a whole new advertising medium in my area.

Once 10 displays are up and running, I’ll simply replace the fillers with paying advertisers.
### Good idea to keep the display looking busy, but just make sure you leave one or two spaces that say ‘ADVERTISE HERE’ for lead generation purposes.
That’s my beginning strategy for now. Any input or suggestions would be great!

Also, let me know if you’d like these types of messages sent to the forum rather than email.
### This one is a good forum one, then everyone can see it. Anything about buying manuals or displays is best emailed to me directly.

Thanks Dean,
Dustin
### My pleasure!

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