How to Get Large Hardware Companies Like Home Depot Interested in Hosting Your Biz Card Displays.
Here’s an interesting idea emailed in by Dustin in Hawaii regarding how to get large companies like Home Depot interested in hosting your displays. Thanks for sharing Dustin!!
Dean,
The darn part about being an entrepreneur is that I constantly lay awake at night thinking of new ideas. Couldn’t fall asleep until 3am. this morning with this one…
I’m considering placing a display at one of the big home improvment stores in our area. It would be a “Help around the home” type of theme display, where the advertising spots will focus on plumming, electrical work, carpet cleaning, landscaping, fencing, painting, pest control, home refinancing, etc. Businesses who will not have a conflict of interest with the store.
We’ll use Home Depot just as an example. To make this a win-win for everybody, rather than asking each advertiser to offer your typical 10-15 percent discount on their cards within my display… I will ask them to give any new customer/client a Home Depot Gift Card as incentive to use their service.
Here’s example text that could be on the back of this company’s biz card… “Bob the Painter” … Receive a $100 Home Depot Gift Card for any painting job of $500 or more.
I’m sure you can see that using the above example could create a nice revenue stream for Home Depot, Lowe’s, or any type of hardware store you place your displays in.
For the advertisers this would be an absolute ideal place to reach home owners… who by the way would love a “Home Depot” gift card… since they already buy from there!
Playing devils advocate, two thoughts came to mind..
1st.. will need to either print everyones card with their “Home Depot offer,” or get a rubber stamp made up for each advertiser, and stamp the back of each card with the appropriate offer, both requiring more time.
2nd - If an advertiser decides not to honor the offer and fails to give the new customer a gift card… this could create problems.
Would love to hear your feedback, and anyone else out there who likes to think outside the box!
It’s easy to see how this win-win concept could be applied at many other locations across industry lines.
By the way Dean, when the above scenerio materializes at such a prime loction, wouldn’t you agree that the advertising price should go up, from the going rate of one dollar a day? Especially if each advertiser has exclusive rights to their business category, and will not have competition within the display.
Regards,
Dustin
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3 Responses to “How to Get Large Hardware Companies Like Home Depot Interested in Hosting Your Biz Card Displays.”
This is great Idea Dustin ..no wonder why you couldnt sleep till 3am 
About (2nd - If an advertiser decides not to honor the offer and fails to give the new customer a gift card… ) I dont think this will be your problem .. but to be in the safe side you can always add in fine print ” Freecard are not responesable about the contents of this offer? or somthing like that !
Fahd
June 17th, 2008
Fahd, Thanks for the suggestion regarding what to print on the back of the cards. Makes good sense.
I’ve gone with a slightly different angle in my business. If you go to the post dated June 11th, “Photo of
business card display at a fuel pump,” you’ll see what I mean.
Should have my 12th location secured in the next couple of days. Location owners like the idea, and most are happy to host a display.
I’ll keep in touch through this forum as I make further progress.
Regards,
Dustin
Dustin
June 17th, 2008
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Hi Dustin,
Yes… I certainly agree the advertising rates should increase. The only thing I would say is to wait until you really feel you can justify the rate hike in a convincing manner. These type of increases will only REALLY work with ease if results are being achieved.
The best part is the confidence you’ll get when the displays start cranking. Initally when you begin you don’t have a solid foundation to work with in terms of results, so you need to do deals and just get your displays filled however you can. From that point your confidence, motivation, advertising rates, display network and your business in general will rise to a whole new level. Just persist to this level first and the rest should take care of itself.
All good!
Dean
deanc
March 4th, 2008