Is it Possible To Do an Advertising Seminar to Get Clients?

Posted on March 1st, 2007.

Seminars can be a great way to get leverage with your business card displays. You will find ideas on how to present at in a seminar format. Seminars can be really good, but also really bad.

Take a look inside to see what ideas and thoughts have been mentioned about this marketing angle.

Dean

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7 Responses to “Is it Possible To Do an Advertising Seminar to Get Clients?”

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Did you know the way I got started selling with business card displays was by doing a small talk at SOMEBODY ELSES seminar? I made money very quickly.

I will share further details in this section once I get a comment or two on how others have managed to get some leverage.

OR, if you haven’t started yet, how about you give an idea on what you may think could be a good way.

Dean

Feb 28, 10:01 AM —

deanc
March 2nd, 2007

About seminars.

The thing that most people think of when they here the word ’seminar’ is “No way, I can’t speak infront of people!”. I have found this to be true, but only if you aren’t 100% ‘into’ what you’re talking about. Although there will be some ’stage’ nerves because everyone is looking at you (I have experienced this), if you speak from the heart with passion and genuine belief in what your’re talking about, then you will come out the other end ok. People have built in lie detects, they will know if your coming from the heart, or from the pocket. If you truely believe that you are offering a great advertising rate compared to other ‘media’ choices they have to choose from in the marketplace, then they will sense it in your tonality, body language and of course, your offer!

The thought of getting on a stage with your business card display can be daunting, but the pay off is worth it, because of the leverage of many people hearing your message at one time. When you’re infront of business owners to you show them your business card display, then there could be a few different outcomes…

1) They will see it’s good value, and they’ll want to talk to you further about advertising in your display.
2) They will want to host a display for you (because you will mention that as an option)
3) They will do the numbers on what you’re making if you fill a display, and get jealous and want to buy displays for themselves!

Guess what…#3 happened to me when I did my first seminar, and that’s how I ended up taking up a distributorship…I was forced to, otherwise I might have had my next door neighbor selling the same thing!

The good thing is that most people won’t do the numbers on what you are making, so don’t think about that part unless it arises. Put it this way, any of the above 3 outcomes are all good.

To be continued…

Dean

deanc
March 19th, 2007

Good Monday Morning to you!

Summer is kicking in and i’m feeling motivated…hope you feel the same! The sun is like natural ‘red bull’ to me…and i’m pumped up and excited about this business. More great info to come!

This post was inspired by a conversation i’m currently having with a gentleman in California who does seminars for his insurance business. He gets 40% of his business through seminars, and the rest through referrals. And the best part is, HE DOESN’T PAY ONE PENNY to put the potential buyers on seats at his seminar…interesting hah! Hopefully we’ll hear more from him in the not to distant future. Stay tuned.

I know that there are readers of this forum who sell business card displays also, so let me continue on the seminar path for a moment….

The exciting part about seminars is that you never know who is sitting in the audience…and I have a good reference for this scenario from a past experience. I did a 25 minute talk to a small group of business owners when I first started as a distributor, and in the audience was a 27 year guy that was interested in the business. He came up to me in the lunch break (it was someone elses full day marketing seminar that I spoke at), and we got talking. It turns out he was an ex policeman who was into property investing…and to my amazement, he owned 63 properties at the age 27! (Using various strategies)

To cut a long story short, he ended up purchasing 80 card displays for cash flow…which he filtered into more properties. We went on to become good friends….he even came to my wedding. So, get out there amongst it and stretch yourself….who knows, you may have ‘just the person you’ve been looking for’ in your audience.

The other reason the seminar format is great, is because people can SEE the display on the spot…so selling business card displays over the phone is one thing, but if the person can get a feel for both YOU and the Display…then you are most of the way home.

I’ve had quite a few emails from distributors around the world of various types of business card displays who want to know alittle more about my techniques to sell displays. Well, I don’t have ‘techniques’ as such, but I have passion and belief in the concept. I also know for a fact people can make money with the displays, and that’s really all I need to know deep inside (and that i’m supplying a quality product) …the rest is up to the individual buyer.

What I’m doing as we speak (should be finished in the next couple of days), is i’m putting together a manual for DISTRIBUTORS. It includes…

- All my lead generation methods WITH word for word ads i’ve used.
- My BEST SELLING info pack I sent out… word for word
- My follow up system… word for word
- My trade expo banners…word for word
- A powerful double sided brochure to help sell displays
- My one-on-one and seminar powerpoint presentation i’ve used that worked well for me.

and a whole lot more…over 90 pages in total.

Keep your eye out on this forum for further details.

My goal with this business is to get as much info out to you as possible. I appreciate all of you who have purchased my manuals…and the feedback has been great. Your purchases inspire me to supply you with further tools to make money with. As long as your purchasing my affordable materials, i’m creating more for you! Good win-win.

You won’t find this info publically available BEFORE buying business card dispensers anywhere else…period.

Dean

deanc
April 2nd, 2007

Here’s an Advertisement I Used to FILL a Seminar Room.

Another freebie for you that could set you apart from the rest!

When I was in my mid 20’s, I was so fired up about making money…and took quite an agressive approach. I had no formal education and had nothing to lose. My ‘mate’ and I decided to put ourselves on the line and do a seminar. We didn’t have a database to work with, so we ran an ad in the paper and TOOK A RISK.

What i’m about to give you turned into a gold-mine for us real fast…really fast. You’ll see in the photo on the ad that I was only 26… and off memory, we both made about $20,000 each from this seminar.

Anyways, here the ad we used to promote it…we later went on to mail it out to business owners aswell on A4.

Here’s the link http://businesscarddisplays.info/freeseminarflyer.html

Notice the Headline? See why we got people through the door?

Feel free to comment on it…would be interesting to here what you have to say.

Dean

deanc
April 11th, 2007

Dean in your posts above you missed one very important side beenfit to seminar marketing. People are very willing to grant you EXPERT status. Know your topic, prepare and deliver with confidence and suddenly you have a room full of people thinking themselves and telling other people about this advertising expert they met.

I know what many will be thinking ‘I can’t get up in front of a group of people and speak’. Sheer and utter nonsense!

Here is a very simple way to do it. Prepare a powerpoint including primary bullet points exactly as you would explain them to your best friend. Include an intorductory slide about yourself and always include some personal information. Everybody who attends my seminars (I do at least 2 - 3 a month) knows how long I have been married and that I have two kids and two dogs etc. That slide makes you accessible. Then just talk about what is on each slide, explaining the bullets.

Also, if you are the shy type, get the audience to help. Ask them questions to get them involved. There will be no better salesman in the room than an audience member convincing others about what you are saying.

I will watch the board here and if there is sufficient interest I would be happy to share more.

Good luck to all!

Stuart

Stuart
April 19th, 2007

Excellent advice Stuart!

That is so true… I remember when I first spoke, I had practiced and practiced that powerpoint slide so much…up for hours the nights prior getting it right. Then… it all came out well and I was surrounded by people wanting to know more in the lunch break. It was really weird, because I really didn’t know that much…in fact, if they picked up the book “The magic of thinking big” they would know where I got it from!

One thing though Stuart, did you ever get into any trouble with ’skeptical’ or ‘know it all’ people trying to trip you up with ’smart a$$’ questions?

I’ve always pre-framed my speech so I don’t get any questions. For example, I would say at the end of my intro “I’ve got a limited time up here and I want to cram as much good info in as possible for you, so if you have any questions, write them down and come and see me after.”

One thing is, you can feel your audience fairly quickly. If your speaking to a room full of kids, then questions would be fine. But if it’s a room full of accountants, it’s a different story. My wife is a CA and manages a huge hedge fund…and you should see how hard it is to crack her work associates into opening up and being social! Ever tried to crack a coconut with your bare hands? That’s what it’s like.

For me, questions depend on audience.

Can we get your take on that Stuart?

Dean

deanc
April 19th, 2007

Dean maybe it is a style difference or something but I want questions. I feel it is always better to be talking with the group than to them. Of course I too will on occasion get the naysayer but I can generally handle them.

In my last seminar I did have a CPA say that one of my strategies was wrong. After I let him explain his credentials for making his assertion I proceeded to educate him which included handing him a copy of the Revenue Ruling that supported what I was saying. This particular strategy is very seldom used even though every self-employed person in the US should explore it. It never draws big interest from my seminars. However, because I was able to convince a CPA that I was right in front of the group, everybody wanted to know more about it. I know this is a bit off topic but if any of you self-employed folks want to save thousands of dollars courtesy of the US Treasury Dept drop me a note offline at stuart@criticalmarketing.net.

The bottom line Dean is that I welcome questions. They provide you credibility as in the case above plus sometimes when you know a topic too well you skip over something that you assume is obvious. A question from an attendee is often on the minds of more than just the person who asked.

Stuart

Stuart
April 19th, 2007