Is Sending Out 1000′s of Flyers a Good Way to Test the Business First?
Hi Everyone,
Sorry I haven’t posted over the last 3 weeks, just been flat out with my business at the moment… but I have managed to answer all your emails (Please email me if you didn’t get a response for some reason).
One of the emails I recently got was from someone wanting to ‘test the water’ before buying displays. His plan is to send out 5000 flyers to businesses and then ask them a survey question that they then needed to go to a website to answer these questions. Do you think this is a good way to test if the business could work?
Here’s my thoughts about this strategy…
There is no way you can get a true indication (in my opinion) if the business is going to work by sending out flyers. In the past on this blog, you’ll find a post or two i’ve written about sending out flyers V’s turning up to the business with a business card display under your arm. Remember that most people are visual and need to ‘see’ what they are buying before commiting funds.
If you send out 5000 flyers, you’ll be lucky to get a 2% response if the flyer is personalized to the business owners name and red hot copy on the flyer. Just sending out a generic flyer decreases your odds of a high response rate.
A better test would be to buy a display with the money you planned to spend on the mail out, and go directly to business owners and show them LIVE how it works. If you aren’t sure what to say when you go to meeting, you could try this, or you can simply go into the business with your display, passion and belief that you are offering a fair deal. If you approach 5000 business one-on-one with the display V’s sending them a flyer, then you are almost guaranteed to get a higher strike rate… and a few extra locations in the meantime!
Spend time thinking before acting, because some approaches are more logical then others, and they work out cheaper to implement!
Feel free to comment.
Dean
Purchase Manual HERE
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