Joint Venture With Other Outdoor Advertising Businesses!

Posted on June 19th, 2007.

Hi Everyone,

This is a very simple idea to get customers, and if your execute it, you’ll get some great leverage.

I was just surfing the net and typed in ‘outdoor advertising’, to see what would come up…and there was so many varities of outdoor advertising companies with all types of unique ideas. For example, I saw one idea that I hadn’t heard of before…it was advertising on the side of a truck, but with a BIG TWIST! They had it rigged up so if you drove your car within 300 feet of the truck, your radio would play an advertising message being transmitted from the truck…that was in turn tied to the visual advertising message being displayed on the truck….pretty clever way to advertise!

Anyways….

My message here is that these outdoor advertising companies are a business opportunity for you! They have clients who already spend $$$ with them, so why not JV with them to see if you can strike a deal!

Seriously, the best places to find people who’ll pay for advertising is in places that they’re already paying for advertising! Imagine if you were looking for someone to buy your car in the local school…probably wouldn’t get much interest right? But if you placed your car in a car yard where people are looking to buy, then your chances of making a sale are much higher. Selling advertising is no different, just think of places that people are already buying advertising from, and try to do a deal with them!

Most people really like the business card display advertising concept, because there isn’t really any other way for a business to hand out their business cards 24/7 without being there…so you’ll always get interest…but you just need to execute and close the deal.

Joint ventures can be very profitable…and if I were you, I would take the conversation with the potential JV partner down the path of ‘not only can people see the message, but they can take a card aswell!

Here is a classic example of someone who already operates business card displays who’s doing it already and it’s working a treat.

Anyone have other ideas or comments around this?

Dean

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4 Responses to “Joint Venture With Other Outdoor Advertising Businesses!”

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Hi Dean

In fact , I want to congratulate you for this very useful website ..and I am truly in love with business card dispenser idea .
Here are some good ideas which will help youo in your hunt for advertisers

1. Try establish a connection between the advertiser and the location , for example : if you can find a location for you display in a building that contain medical clinics or offices (usually around the hospitals) then you should target the advertisers who are doing business in the health care sector ..like massage therapist or chiropractors ..etc ..beacuse the people who attend these location usually they will be concerned about their health! and they may get a recommendation from the doctor to see a chiropractor ..or visit massage clinic ..so when you explain to your potential advertiser about the great chance of getting new customer through this way ..he will close the deal with you right away!

Other examples:

Immigration services agencies .. the target is the new immigrants ..what they need the most ? well housing , jobs , some need to study languages …your advertiser how is concern will be : real estate agents , schools , employment agencies ..etc

2. Get advantage of the multi-culturalisim in your city .. as we now , ethnics groups they always get to gather in small communities through organizations or churches ..so .. when u target these locations ..try to match these locations with the advertiser from the same background or ethnic group !

These ideas is focus on the type of need that will lead the people to take a business card ! Its not about how many people will see your card ..but its about the ones who will pick and take the business card !

I learn this from my experience as an immigrant to Canada ..i will seek my people (the same ethnic group) for help in finding the real state , doctor , mechanics..etc who can speak my language !!

I am almost sure that u will get a very good response from this methods !

Fahd
June 20th, 2007

Great ideas Fahd!

Totally agree with you, targeted advertising is certainly key in this business.

There are other posts in this blog about this, but you’ve outlined the method very clearly. There is a lady in Nth Carolina, USA who targets just spanish speaking business owners, and she’s carved out a nice little advertising niche for herself. This is very simular to what you mentioned above about…thanks for those tips Fahd!

For those of you who are bi-lingual, you’ve got an even larger market to approach…so take advantage! I really like the idea of locating dispensers in immigration offices…because new immigrants are always going to be looking for any new info they can get!

Thanks for the post!

Anyone else found interesting locations lately?

Dean

deanc
June 20th, 2007

Dean,

I just heard that our local YMCA
is a good place, they have a
cluttered community board. I am
located in Western New York.

Bill

Anonymous
June 22nd, 2007

Hi Bill,

Thanks for the post… and welcome to the blog!

I’m not sure what your actual question is, but that is certainly a good place to locate a display. I’m sure that they’d like to make money from that billboard correct? You should approach them from the donation angle… EG.”I’ll make a donation to the YMCA if I can locate this display here”.
You can also read more about locating your display where a billboard already exists here.

Thanks Bill…and post further questions or suggestions about this topic over at that blog thread.

Dean

deanc
June 22nd, 2007