Low Cost Idea to Generate Leads for Your Business Card Dispenser Operation
The outcome for this blog is to get as many ideas on paper so you can pick and choose the ideas that you think might work for you.
Marketing business card displays is no different to marketing any other ‘product’… you need to get your message infront of business owners, and sometimes what you think might work doesn’t, and vica versa.
As I was doing my daily scan of the internet to search out ideas that you can use/test, I saw an idea that was kind of ok, but once I put some further thought into it, I came up with something that would be interesting to test. It’s very simple and is just another angle to get your message infront of people.
You know how most business owners have a coffee cup they use, and a couple of other back-up ones sitting around? Well I figured this could be a perfect little ‘gift’ to give to them…. with a ‘Plan B’ behind the gift of course.
Let’s say you went and purchased 50 new coffee cups to give away to business owners in your area, and on the side of the cup you put the advertising message of….guess who??? You! Imagine if your message was on the cup, then EVERYTIME they make a coffee and sit it on their desk, you’ll have your message infront of them for 15-20 munutes at a time…everyday. Not only that, staff will use also it and see the message….it’ll get passed around for years to come…until the cup breaks! Who knows, it might even be sold two years down the track amongst a bunch of ’stuff’ at a yard sale? Don’t laugh…this is great for you! You get mileage out of a small investment.
This may sound abit silly, but think about it this way. How many times have you simply thrown out a perfectly good coffee cup? Me, i’ve never just thrown one out for no reason…even if I don’t drink coffee, but I might drink tea, water or soda out of it when the other cups are dirty!
Now, what could you write on this coffee cup ‘gift’ that you’re giving away? Well it has to be something that catches their eye EVERYTIME they take a sip of the drink…. so, here’s a couple of suggestions on what you could print on the cup/mug (PS. This is why it’s smart move to have a website)
1) “Do You Have 50+ Spare Business Cards Sitting Around Doing Nothing?… go to www.(yourwebsite).com and Learn How to Turn Them into $$$”
2) “Free Business Advertising – We’ll Hand Out Your Business Cards for FREE… go to www.(yourwebsite).com to Find Out How”
These are suggestions that will eventually have them check your website. And if they don’t call you right away, someone eventually will who uses the cup. Notice these examples are really just headlines?
OF COURSE… you’ll do your ‘sales pitch’ to them on the spot when you hand them the cup…and you’ll get some deals right away, but if you don’t get the deal then and there, it’s still building the long-term value of your business card advertising dispenser business.
So there’s a simple idea that’ll get you in the door of alot of businesses. It’s a nice ‘non-treatning’ approach and is also a GREAT conversation starter.
Most people who have a fear of approaching businesses would actually do really well…if only they could get the conversation started! You might like to put some candy in the cup also to ‘sweeten’ the deal.
Some of you wouldn’t need to do use this idea to get deals, but some of you should certainly consider the option.
SUMMARY: Coffee cups sit around for along time… so why not have your message sitting on it! Think marketing all the time, and the leads will come.
Hope this helps. Let us know your thoughts about this….any entrepreneurs reading who would like to make a suggestion on this?
Dean
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