Outdoor Advertising – Guarantee Ideas for Your Displays?
Any outdoor advertising business should offer guarantees where possible. Your business card display is a form of outdoor advertising, so what do you have in place to put the buyer at ease?
When you speak to a business owner about your advertising idea, you need to eliminate objections where possible, and offering a strong guarantee is certainly going to assist the deal!
So what is an example of a guarantee that you should use as a ‘minimum’ where possible?
Well here is an example that must be delivered with certainty and belief to have effect (just like any other part of the sales process).
You could say to the potential advertiser…
“Anytime you walk past the display(s) that your business cards are located in, I guarantee the display will be stocked with your cards, otherwise i’ll refund 100% of your investment”. (Saying this will put their mind at ease that you’ll be maintaining the business for the duration of their contract…and the peice of mind that the money they’ve spent with you isn’t a ‘scam’.)
or…
“I guarantee that i’ll personally hand one of your business cards to all the other advertisers who currently advertise in my displays…so that’ll be 30+ people getting your card right away as part of this deal” (Saying this will allow the advertiser to get value right away!)
or…
” I guarantee that if you don’t get atleast 20 cards taken per month from each location, i’ll move you into another one of my advertising locations until we find the best audience for your business” (Saying this will show them that you’re committed to finding the best location for them …not just any)
So you get the idea right? Just come up with as many ‘objection handlers’ you can structure into your deal so the logical conclusion for the buyer at the end of your meeting is that they should buy right now.
Let us hear any other guarantees you might have thought of? Please contribute if you’re reading this.
Dean
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