Photo of Business Card Display at a Fuel Pump
Hi Everyone,
The below is an email I got from Dustin in Hawaii…
“Things are picking up for sure. I’ve taken a slightly different angle in my business card display business as you will see in the photo below. Our display is now receiving overwhelming approval from hosting location owners. Just picked up 3 new hosting locations yesterday!
To sum it up, I’m using the extrememly high gas prices on Maui as a marketing angle. As you may already know, oil prices in the US are at an all time high, and seem to be rising on a weekly basis. Gas on Maui is the highest anywhere in the country, where we are at $4.50 for regular as I write this.
Here’s the simple idea I had about a month ago… Instead of just placing standard business cards in my display, or cards with offers such as “15 % discount when you present this card” … every business showcased in the display will offer a gas gift card as an incentive, or promotion.
Example… a car repair shop could offer a $25 gas card for any service work of $200 or more. A mortgage company could offer a $100 gift card when someone refinances with them.. etc. Another example… my card reads, “Refer another business into our business card display network, and receive a $50 gas gift card. All the offers will be printed on the back of each business card.
This idea I’ve realized will not work for every business, but that’s ok. So far I have 9 locations willing to host a display. My plan is to get to 15 by next week, then start going for the advertisers. The advertising revenue will then be used for purchasing my next set of displays. I may not put displays in all 15 locations, but as a potential advertiser, I know I would be more impressed with seeing that amount of possible hosting locations, compared to say 5.”
Great work with all the locations Dustin!!!
Dean
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