Photo of Business Card Display at a Fuel Pump
Hi Everyone,
The below is an email I got from Dustin in Hawaii…
“Things are picking up for sure. I’ve taken a slightly different angle in my business card display business as you will see in the photo below. Our display is now receiving overwhelming approval from hosting location owners. Just picked up 3 new hosting locations yesterday!
To sum it up, I’m using the extrememly high gas prices on Maui as a marketing angle. As you may already know, oil prices in the US are at an all time high, and seem to be rising on a weekly basis. Gas on Maui is the highest anywhere in the country, where we are at $4.50 for regular as I write this.
Here’s the simple idea I had about a month ago… Instead of just placing standard business cards in my display, or cards with offers such as “15 % discount when you present this card” … every business showcased in the display will offer a gas gift card as an incentive, or promotion.
Example… a car repair shop could offer a $25 gas card for any service work of $200 or more. A mortgage company could offer a $100 gift card when someone refinances with them.. etc. Another example… my card reads, “Refer another business into our business card display network, and receive a $50 gas gift card. All the offers will be printed on the back of each business card.
This idea I’ve realized will not work for every business, but that’s ok. So far I have 9 locations willing to host a display. My plan is to get to 15 by next week, then start going for the advertisers. The advertising revenue will then be used for purchasing my next set of displays. I may not put displays in all 15 locations, but as a potential advertiser, I know I would be more impressed with seeing that amount of possible hosting locations, compared to say 5.”
Great work with all the locations Dustin!!!
Dean
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2 Responses to “Photo of Business Card Display at a Fuel Pump”
Fahd
June 20th, 2008
Thanks for the question.
The locations I have secured are all inside. To clarify, the photo of my family and I on the display top shows us at the fuel pump as you can see. It’s hard to see in the pic, but my wife is holding a Chevron gas gift card. The picture simply coresponds with our gas card theme and it’s purpose was to show a visual of people smiling at the gas pump.
The locations for my display vary from restaurants, to coffee shops, to oil/tune-up
service shops to dry cleaners, etc.
The main reason I’m going in this direction, is that gas prices are a major concern to most every driver here on the island. It’s amazing how much attention my display gets when I’m talking to a business owner in hopes of securing their location. I can see people inside the stores looking at the display with a lot of curiosity.
Below is an article I’ve downloaded from Yahoo news. Gas card promotions are becoming pretty popular here in the U.S. This article clarifys my idea of having businesses within my display offer gas cards as an incentive to gain new customers.
If anyone on this forum has any questions or suggestions, please add your comments here on the blog. Everyone benefits when good ideas are shared!
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Free Gas is Everywhere!!!
Posted: May. 23, 2008 10:05 a.m.
Forget $4 gas. Gas (or guns, but we’ll come back to that) is free just about everywhere right now.
“Book three nights of hotel accommodations through Expedia and get a $50 gas card,” the Los Angeles Times tells us.
The Seattle Post-Intelligencer reports, “On Friday, the state Lottery will put 10 gallons of gas in your car for free — but only after you buy a $10 Mega Millions quick pick ticket.”
Washington, D.C.’s WTOP News reports, “The long weekend started with a bang Thursday morning for several hundred motorists who received free gas as part of a national promotion. At 25 locations across the country, including a gas station in Southeast D.C. and in Ashburn, Va., the first 200 cars received a $40 pre-paid gas card.” That promotion was “sponsored by Verizon Yellow Pages and Superpages.com.”
The Orlando Sentinel adds, “Across Central Florida, gas giveaways are popping up at car dealerships trying to unload gas-guzzlers, furniture and sporting goods stores looking to boost sales — even at blood banks. Bill Heard Chevrolet in Sanford is offering free gas for a year with the purchase of a new vehicle. Buyers of certain golf clubs can get a gas card worth up to $100 at Golfsmith Golf & Tennis shops. And donating a pint of blood will now earn you a $10 gas card — with a chance to win $100.”
Even the automakers have gotten into the act, with Chrysler offering an incentive designed to fix the price of gas at $2.99 a gallon for three years for new car buyers.
What’s going on?
New Jersey’s Trenton Times says “Madison Avenue is finding a way to create opportunity out of a crisis.” Rosemary Monaco, President of the marketing agency Group M, told the Times, “Corporations are tapping into the anger consumers feel over paying higher prices to drive. People feel it isn’t fair, and here comes a company that says, ‘We’re going to fix it for you and make you feel good about something that makes you feel bad.’”
“It’s brilliant,” Dennis Hoffman, professor of economics at the W.P. Carey School of Business at Arizona State University, told the Christian Science Monitor. “The marketing people have no recourse: They have to play into this.”
The offers are getting very unusual. “Earlier this month, Bishop Daniel Robertson Jr. of the Mt. Gilead Full Gospel International Ministries decided to give away $10,000 in gasoline and gas cards.” They gave away many of the cards in the parking lot of a local grocery store. Tony Whittingham, an elder at the church, told the Monitor that when people asked for the cards, “we talked to them about what Christ can do in your life: It was soft evangelism.”
Florida CBS affiliate KMBC reports, “Max Motors in Butler is offering anyone who buys a car the choice of $250 in gas or a free semi-automatic handgun. … So far, the handgun is a more popular choice.” They don’t just hand you the gun. Dealership owner Walter Moore says, “The dealership will hand the customer a certificate to get the gun, but you must pass a background check. The local police chief said he is OK with the promotion as long as the weapons aren’t handed out at the dealership.
In this economic climate, we can’t be the only ones thinking that we’d take the gun…and then all the free gas we wanted.
Dustin
June 20th, 2008
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This is really great idea ! Dustin .. where exactly you hanged the unit ? is it inside the store ? or is outside beside the fuel pump ? if its out side ..how can you protect it from vandalisim ?