The Power of ‘FREE’ in Business
Hi Everyone,
I just learn’t a lesson in business that you may be interested in knowing about…
Recently I password protected this blog because I was getting too many emails from people asking for support to get their biz card operation off the ground (which I don’t mind), but they weren’t serious enough to buy my manual where many of the answers to their questions have already been addressed in detail. The manual has information contained within it that has been kept out of this blog on purpose, such as sample flyers to get locations and much more.
So why is the blog information free again?
Simple… trial and error. In this case, I made a mistake by not giving people enough free information that would give them reason to want to join in and leave comments and get motivated about the business etc. Now I think about it, maybe I actually did a dis-service to the industry in general by locking some people out of critical info they needed to know before investing their money?
So for you, please take my word that there is nothing like giving away free valuable information to gain people’s trust and allow them to get feel for who you are before doing business (where possible). As soon as I stopped offering free money making advertising ideas on this website by password protecting it, my blog traffic dropped off, manual sales slowed and people weren’t leaving comments as often. I even got some negative (but proactive) emails from loyal readers!! Talk about learning a lesson!! This has now been sorted out and back to the way it was… free for everyone to benefit from.
What else did I learn?
Google and Yahoo stopped listing my posts because their search engine spider couldn’t read the information either… ouch! So please take that last sentence on board if you have a website!!!
This is just another lesson I’ve learn’t the hard way in business… but unless you’re making mistakes you’re not experimenting enough to find a better way. In this case the better way was the way I was going about it from the start 
So you now have alot of reading ahead of you! There’s many ideas you can take and use right away within this website… many, so go ahead and check it out… and leave comments or questions where you see fit.
More ideas to come.
Dean
Purchase Manual HERE
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