The Power of ‘FREE’ in Business

Posted on June 1st, 2008.

Hi Everyone,

I just learn’t a lesson in business that you may be interested in knowing about…

Recently I password protected this blog because I was getting too many emails from people asking for support to get their biz card operation off the ground (which I don’t mind), but they weren’t serious enough to buy my manual where many of the answers to their questions have already been addressed in detail. The manual has information contained within it that has been kept out of this blog on purpose, such as sample flyers to get locations and much more.

So why is the blog information free again?

Simple… trial and error. In this case, I made a mistake by not giving people enough free information that would give them reason to want to join in and leave comments and get motivated about the business etc. Now I think about it, maybe I actually did a dis-service to the industry in general by locking some people out of critical info they needed to know before investing their money?

So for you, please take my word that there is nothing like giving away free valuable information to gain people’s trust and allow them to get feel for who you are before doing business (where possible). As soon as I stopped offering free money making advertising ideas on this website by password protecting it, my blog traffic dropped off, manual sales slowed and people weren’t leaving comments as often. I even got some negative (but proactive) emails from loyal readers!! Talk about learning a lesson!! This has now been sorted out and back to the way it was… free for everyone to benefit from.

What else did I learn?

Google and Yahoo stopped listing my posts because their search engine spider couldn’t read the information either… ouch! So please take that last sentence on board if you have a website!!!

This is just another lesson I’ve learn’t the hard way in business… but unless you’re making mistakes you’re not experimenting enough to find a better way. In this case the better way was the way I was going about it from the start

So you now have alot of reading ahead of you! There’s many ideas you can take and use right away within this website… many, so go ahead and check it out… and leave comments or questions where you see fit.

More ideas to come.

Dean

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4 Responses to “The Power of ‘FREE’ in Business”

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Dean,

Happy to see that you have come back.

Prior to and after purchasing your manual I was a dedicated reader of your blog with the great ideas and questions from you and your readers. When you changed the format I never read the blog again.

Looking forward to spending my late nights reading what I have missed over the past months.

We learn from you, you learn from us we all learn together.

Warren

Warren
June 1st, 2008

Hi Warren,

Great to have you back also. I just checked my visitor stats and it appears alot of other subscribers have also returned and are having a good read through what they’ve missed out on to date. Thanks to those who emailed me today also with positive messages about the changes also… much appreciated.

I just posted a new business idea that almost anyone could start… and it’s certainly profitable… read about it here. Enjoy.

Dean

deanc
June 1st, 2008

Yeah!!!! Thank you, thank you, THANK YOU!!!!!

Cindy
June 2nd, 2008

Thanks for taking password off. I’ve got a lot of reading to do.

Tinker
July 7th, 2008